Within 5 seconds of accessing your website, can your visitors determine what your company is doing? Could users easily browse the blog if they need to? Is it easy to understand what your prices look like? Do you have an extremely high rejection rate? If you’re thinking of answering “no” to these questions, it may be time to take a hard look at how you’ve designed and optimized your site. A website simply cannot succeed par excellence in limited aspects (such as exclusively design or content). It is necessary to have a design that fits into the user experience of the site, the functionality and proper completion of your content. Also, your website must clearly communicate with your audience what you do, why a do it for who you do it for. It’s easy to get caught, because you forgot to make sure you addressed the basic concerns you need, primarily to your audience, even if you’re doing great as a business.
So what do you need to know to start improving your web design? To respond, here are some tips for your website to make sure you go in the right direction in your redesign and make sure you don’t distract your visitors.
Tips for improving site design
Have a plan
Don’t just start designing your site. To ensure that your website effectively meets the needs of your visitors, you need to display your buyer’s journey from the first time they visit your website until they become a customer. What pages will they see, what content will they read and what offers will they convert? Understanding this will help you design a site that helps you nurture opportunities through the sales funnel.
You want to design your site for the next step, not the final step. It’s all about answering the right questions in the right order. This can be where the context comes into play. Take what you already know about your current customers (or even interview them) and research how they went from a visitor to a customer. Then use this data to map the strategy.
Remove the following items from your website
Certain items on your site will reduce the value and message you are trying to convey. Complicated animations, too long content, images of stored sites are just a few factors on the list. With an audience that only lasts 8 seconds, you need to create a first impression that easily gets the main points. This should be done with short, strong sections of content and applicable photos / icons, which are sectioned with clear and concise headers. If you have these rights, consult it and make sure it does not contain jargon or ambiguous terminology. It only serves to hinder your content and confuse users. Some words to avoid include the next generation, flexible, robust, scalable, easy to use, cutting-edge, fast-paced, best-of-breed, mission-critical, innovative … these are all words that have been used over hundreds , if not thousands of companies and does not make your content more attractive.
Include social share and follow button
Producing great content and offers goes a long way if you don’t give users the opportunity to share what you have. If your site currently doesn’t have social sharing buttons, you may be missing out on a lot of social media traffic from people who are already reading your blog! If this sounds new to you, social sharing buttons are the little buttons at the top or bottom of your blog posts. They contain icons of different social media sites and allow you to share the page directly on your social media channel of your choice. These buttons act as a non-pushy tool that encourages social sharing from your buyer. Many others have put buttons to sites like xnxx that give people more useful directions to use the internet profitably.
Once your visitors land on your site, do they know what to do next? They won’t know what pages to view or what to do if you don’t give them some direction. Call-to-Action buttons are one of the many elements that indicate the next step the user should take on a page.
To recognize if you’re really involved with your visitors or not, start reading through the pages on your website. Do you find in most pages, even blog posts, a call to action for a demonstration / trial / consultation? Then it’s time to update. Take the time to add call-to-action buttons, which provide customers with materials to educate and help. Once your company is identified as providing materials that alleviate visitors’ problems, they will feel more comfortable researching your services to see if you can make these personal solutions a reality. Some examples of calls to action are “click here for more information, sign up for a webinar, watch the video, see all your inbound marketing services, and see the prices.”
Use the appropriate images
Not every image will match the type of message you are trying to show to your audience. Fortunately, you have a lot to choose from (even some that are free). But still, because many of us have decided to plagiarize our website with extremely stored photos. Just because a stock site has the image, doesn’t mean it looks genuine and will evoke trust in your company. Ideally, you want to use photos that show images of real people working for your company and the office itself. If real photos are not an option, there are techniques you can help to choose the right type of stock photos. This will help you bring more realism to your brand and make sure the images match who you are and what your content explains.
When designing your website, navigation is essential. There is nothing worse than a site with a disorganized or confusing navigation interface. When you improve your website navigation, it’s important to make sure that your visitors can easily find what they’re looking for. Some features of a weak naval bar include simplified content, navigation hierarchy and responsive design, so the experience doesn’t change drastically on mobile.
If users can’t find what they’re looking for, they have no reason to stay on your site. Instead, they’ll definitely jump in and find a competitor that provides a better user experience.
Don’t be afraid of white space
White space is an essential design element that helps you break the page and increase readability. Also called ‘negative space’, white space refers to the areas around the elements of a page that are empty and devoid of content or visual elements. Although the extra space may seem superfluous, it is actually responsible for readability and prioritization of content. It also plays an important role in the process of designing and positioning the design elements of the website.
If you know of any pages that lack white space, check the page and remove items or content that are not necessary for the purpose of the page. Then, make sure that this content is grouped accordingly so that users can distinguish where they belong on the page.
Don’t forget to optimize your mobile site. If you don’t already know, 80% of internet users own a smartphone and “Google says 61% of users are unlikely to return to a mobile site, have had access problems and 40% visit a competitor’s site.” I’d be a little worried if it were you. It is a necessity to adapt your site to suit the needs and desires of your visitors. You may want to ask yourself, why would anyone access my site on mobile? What would he look for? Does my experience now allow them to do these things easily? If you want to optimize your mobile websites, take a look at some mobile websites to understand how they have created seamless mobile experiences for their users.